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Roselle Park Awards 'Just Jubilant' as December’s Small Business of the Month 

Roselle Park

By: Najla Alexander 

Roselle Park officials say the Borough of Roselle Park recently named Just Jubilant as the ‘Small Business of the Month’ winner for December 2022. 

According to officials, this well-loved local establishment is a greeting card store that offers much more.

In addition to an extensive selection of cards for any occasion, shoppers can enjoy a wide variety of unique stationery items, balloon bouquets, candy, scarves, candles, jewelry, and more.

With expert gift wrapping onsite, Roselle Park officials said  this is a one-stop shop for anyone's gifting needs.

"Just Jubilant is everything we want in our business community, well run, tasteful, and locally owned!" said Mayor Joe Signorello.

"I'm so proud to have them as part of our community, and I wish them continued success."

After working in the greeting card industry for over thirteen years, owner Jennifer George decided to take a leap of faith when she opened her store in 2021, officials say. 

Officials report George, a Roselle Park resident and mother of three, balances her busy family life with running this local gem. 

"Just Jubilant is excited and honored to be selected as the Roselle Park December Small Business of the Month," said George.

"Our mission is to inspire customers to celebrate life's moments with humor, originality, beauty, and personal expression, whether with a funny card, quirky gift, or beautifully wrapped package."

George hand-picks each curated item, choosing things that she loves.

Located right in the heart of Roselle Park, Just Jubilant invites shoppers inside with its brightly colored and well-adorned window display, officials say. 

Through the doors, customers are greeted with friendly service and personal attention as they peruse the thousands of one-of-a-kind gifts and cards.

Non-locals can also enjoy shopping on their website, which offers free shipping for orders over $50, according to officials. 

Just Jubilant is located at 19B East Westfield Avenue in Roselle Park. 

For more information on their hours of operation, current promotions, or a complete list of products, please visit or call 908-445-4227.