Lifeguards and rescue crews pulled the pilot of a small aircraft out of the Atlantic Ocean after the plans crashed this afternoon.
It happened in the Ocean County town of Surf City just before 3:30 p.m. Saturday.
Police have not released an official statement of the incident, but according to beachgoers, the out of control banner plane was flying at a low altitude northbound near 13th Street when the aircraft dropped its ad banner then crashed into the ocean.
Witnesses said only the pilot was on board the plane and was immediately rescued.
According to reports, the victim was transported to Southern Ocean Medical Center, suffering non-life threatening injuries.
The cause of the crash is under investigation.
**UPDATE 5:45 p.m.**
Ocean County Prosecutor Billhimer said the incident occurred 500 yards off the coast by 13th Avenue and Ocean Terrace in Surf City. The pilot survived. NTSB, State Police and Coast Guard are investigating.