By: Richard L. Smith
IMAGE: RLS Metro (AI Generated)
New Jersey’s sports betting industry delivered a strong financial performance during Super Bowl LX, with betting activity generating significant revenue for operators across the state.
According to a statement released by Acting Attorney General Jennifer Davenport and the New Jersey Division of Gaming Enforcement, preliminary wagering data shows that bets placed on the February 8, 2026 championship game totaled approximately $126.5 million.
Of that amount, an estimated $87.8 million is projected to be paid out to winning bettors.
The state’s sportsbooks posted a substantially higher hold percentage this year.
The hold — the portion of total wagers retained by operators after payouts — reached 31.6 percent in 2026, compared to 14.9 percent during last year’s Super Bowl.
As a result, operator revenues climbed sharply. Sports wagering operators reported approximately $38.7 million in revenue from this year’s game, compared to $25.2 million generated during Super Bowl wagering in 2025.
The revenue totals reflect activity across New Jersey’s 11 retail sportsbooks located in Atlantic City casinos and racetracks, along with 14 online sports wagering mobile applications.
Final audited figures are expected to be released by regulators at a later date.