By O.L./Sway Buckley
What would happen if you 100X your business pricing by switching your market?
As a marriedpreneur couple working full-time jobs in education and in the government, The Thomas family was super limited on time but loved teaching women how to protect themselves from intruders via firearms safety training.
When we first met them, they held sporadically holding classes, so the business income was sporadic and nominal at best. Not to mention, they were undercharging, trying to compete with the lowest price in town.
But we train not to compete on price but value instead.
Although they were clear on wanting to help people stay safe in unsafe situations, their messaging could have been clearer than their passion.
During our initial consult, we could tell how deeply they cared for others and wanted to equip as many as possible to protect themselves and their family when the occasion arose.
We also realized, like us, they are passionate about their Christian faith and enjoy serving on the security team at their local church. From there, we discussed offering their services on a corporate level for places of worship throughout their City.
They agreed, and in as little as 30 days, they already had a new high-value corporate-level offer and numerous clients. Today they are their area's go-to resource for firearms security and safety training.
Their clientele has grown, and so has their price point (by 100x) to reflect the value they offer.
We recently drove from New Jersey to Pennsylvania to meet them in person at our Marriedprenur Mastermind Retreat. (More info here). We spent two days with them and other clients strategizing their new year together to grow even more this year.
Please look at what they had to say about their retreat in the video below.⬇️
They said, "We can now see how we can replace our income and run our business full-time!"
If you've been frustrated about undercharging and are ready to upgrade your clientele and revenue by 100x, let this be a note that it's possible when you have the right strategy. If you need help implementing an upgraded strategy like Team Thomas, schedule a success-mapping call with us here.
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping married entrepreneur couples with high-level systems to scale without strain. They're the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.